.siu

JT going into home decor? how awesome is that…a little piece of JT anywhere anytime. ME LIKIE :)

source: http://www.usmagazine.com/uploads/assets/articles/51491-justin-timberlake-on-his-new-homemint-home-decor-line/1334593114_justin-timberlake-article.jpg

other articles on this topic:

1. http://www.refinery29.com/justin-timberlake-homemint?utm_source=email&utm_medium=editorial&utm_content=everywhere&utm_campaign=120417-how-to-cut-your-bangs

2. http://www.usmagazine.com/celebrity-style/news/justin-timberlake-on-his-new-homemint-home-decor-line-2012164

Text A Blog on Online Advertising

WHAT is online advertising?

Online advertising is advertising on the internet. It usually uses a Cost Per Click or Cost Per Million impression method of payment.

WHY do online advertising?

It is less costly and sometimes even free. The online advertising segment of advertising is growing rapidly and creating a whole different experience for both consumers and businesses.

HOW online advertising helps businesses

Increases awareness
Filters in customers who are more likely to buy
Builds on customer relationship and loyalty
Attract consumers in the area with promotions
Changes attitudes and perceptions of businesses

VALUE created

Business to Business:

Provide instant information access
Increase awareness

Business to Consumer:

Gain more value
Search engines now offer a more geographic search allowing local businesses to be seen and heard more
Build on customer relationship
Increase awareness
Better results on promotions
Allowing local businesses to be more competitive

NON profit

Less budget for more accountable results
Higher reach
Enables them to get the message across to those with similar believes

LIMITATIONS in Canada

The Canadian Privacy Commissioner, Jennifer Stoddart, has certain guidelines for businesses to follow. Businesses need to provide clear detail of their practices including their tracking technology they use. Customers are usually given a long list of agreements that needs to be read and acknowledged but granted access. This information can be found in the ‘Privacy Policy’ or ‘Terms’ section of the site.

BASIC online advertising platforms

Google AdWords

Utilizing their widely popular and free search engine as platform
Filter in consumers that are most likely to buy through searchers’ search
Keywords are most important and advertisers bid on keywords that relate to their business
Uses text ads

Yahoo! Advertising Solutions and Microsoft Advertising

The two companies have partnered together
Yahoo! shares it’s search engine platforms and other partner sites while Microsoft controls the terms and conditions for those who choose to advertise through them
Works on the same method as Google AdWords
Studies by comScore show that Yahoo! Search users “spend 24.1% more than average searchers” (advertising.yahoo.com) and “14 million (Yahoo! searchers) unique searchers who are 17% more like to buy online than Google searchers in Canada” (advertising.microsoft.com)

A professional social media networking site
Ads are used to promote self or sell an opportunity of employment
Combination of text and display ad
A carefully segment target is allowed

Facebook

Advantage of the ‘Like’ button is like word-of-mouth because it exploits the ‘Liked’ to friends
Combination of text and display ad
Free creation of fan page to interact with customers and attract new ones
Opportunity as Facebook becomes more of a search engine destination for consumers

SUGGESTIONS of online advertising for businesses

Online advertising is really high in Return On Investment because the organization only pays on CPC and CPM where as a traditional ad is communicated to the mass and not everyone is connection to the message. The ad only costs money when people who are interested connects with it. Resulting in higher profit.

www.onlineadvertising.net is a great start up website that explains what online advertising is all about in detail; a beginner’s friend
If your a bigger company or have the resources, hire HubSpot. These guys are professionals in inbound marketing, online advertising, and web 2.0
Start up something easy, fun, and free with Facebook fan page and don’t publish it until you think it’s attractive enough to appeal to your target
Join the Google wagon by just “googling” information up about online advertising for beginners or try bidding on keywords with the help of trained consultants at Google
If you were attracted by the stats by comScore, Yahoo! Search Marketing has similar resources of help to offer clients
Niche businesses can use MyLikes which pays popular social media network users to talk about their business. It’s simple, easy, and more creditable only if consumers don’t know about the exchange
Working on restructuring the website will increase organic search and increase your reputation to Google. Search Engine Optimization is easy if you have a list of criteria to follow but remember to keep quality of content high and consistent to appeal
Visual people will find this the easiest method, learn by watching others show you through YouTube videos on online advertising. The best part is that there are many professional people in this field who like to share their knowledge
After you’ve got the hang of different online advertising platforms and keeping content quality high, it is important to be omnipresent. Increase your chances of being followed or talked about
Use this free tool to measure ROI because you want it to be effective and worth the time and effort to learn about all this new digital media stuff. Google Analytics has everything you need to evaluate your progress; indicate where most sales are coming from and make your next online advertising purchase more strategically invested.

By: Siu and Sun

Text Bow Tie Project

Ladies and Gentlemen…

I present to you, the bow tie project!

I’ve always loved the boyish look on girls and the bow tie is a classic so, I took the time to make my own for my little boy. I chose to cheat and used elastic for the back after I tied the bow because it would be a huge fuss to get it on him and tie it.

I have to say, I did a pretty good job with the help of my mom and credits to: http://deliacreates.blogspot.com/2011/03/lil-mister-bow-tie.html

sidenoteS: this site is awesome for all sorts of cute DIY stuff!!

s2 .siu

Text About .siu

Name: Siu

Studying: Business Marketing

Hobbies: Baking/cooking, playing with with my sons, fashion…

Favourite colour: most of the baby colours

Places I’ve been: Hong Kong, China, New York, and Home

s2 .siu

Photo

When I ask people what they see, they tell me light-sabers. I just thought this would be a nice first picture on my blog.

sidenoteS: shout out to vivieee :)

s2 .siu